Employees are working harder than ever before, and in turn, deserve a health plan that works hard for them. With this campaign, we encouraged business decision makers to show their employees they care—by choosing a premium health plan that’s built for their needs.
Directors: The Coles, Sanctuary Content
Editor: Carlos Lowenstein, Whitehouse Post
Color: Aubrey Woodiwiss, Carbon
Audio Post: John Buroker, HEARby Sound
Agency: Copacino Fujikado
Role: Senior Producer
Seattle traffic is no joke, but our ever-expanding light rail service makes it a breeze to hop between all of your favorite spots. Whether you’re a sports fan, gourmet taco fan, or big fan of spending the day belly flopping on the lake, Sound Transit’s newly expanded 1 Line can get you there. Link is the link.
Design + Animation: Laundry
Original music: Pico Sound
Audio: Bad Animals
Agency: Copacino Fujikado
Role: Senior Producer
Facebook Gaming is for everyone - casual gamers, serious streamers, young, old and everything in between. So to launch this more-than-just-games platform, we combined live action and cel animation to create our very own World of Play.
And since this campaign ran all over the world, it needed to feel authentic to each market. Scenes were filmed multiple ways, swapping out OCPs, extras, props and wardrobe, and some scenes were shot specifically for individual markets. In the end, we had 22 OCPs, 40 extras, versioned the spot into several languages across 180 deliverables. Whew!
Directors: Will Johnson + Chriss Finn, Scholar
Editor: Jason Webb, Scholar
Design + Animation: Scholar
Agency: Heat
Role: Producer
Bowers & Wilkins makes high-end speakers that look as good as they sound. Seriously, they belong in a museum. So for the release of B+W’s first multiroom series, we showcased the products as the works of art that they are. So fancy.
Director: Michael Tavarez, Scholar
Editor: Jason Webb, Scholar
VFX: Scholar
Original Music: Elias
Audio: 740 Sound
Photographer: Magnus Marding
Agency: Heat
Role: Producer
If you’re anything like me, you consider spreadsheets a love language. And when working on a transcreation campaign with over 400 master spots across 10+ countries, there’s a lot of love to go around.
Along with two other producers fully dedicated to this project, we built out a small army of freelance motion designers and operated like a post production arm of the agency. With countless moving pieces and stakeholders around the world, we needed to be nimble, extremely organized and in lockstep. We delivered 5x :15s, 5x :20s and 6x :06s in multiple aspect ratios per market, totaling over 700 assets. After this project, I’m basically fluent in all languages. (Please don’t test me on that.)
Original US campaign production: Google Creative Lab
Transcreation -
Agency: VCCP
Translation: Tower28
VO Casting: Sound + Fury
Audio: Heard City
Role: Senior Producer
“Existing footage” briefs don’t have to be scary. We were challenged with assembling a new spot, using footage that was filmed for a different campaign the previous year. How do we showcase the simple, joyful moments that an RV adventure can bring, while putting the brand at the forefront and working inside an existing sandbox? We got to work and came up with a plan, complete with the most adorable ten-year-old voiceover talent the world has ever heard.
Director: Janssen Powers, Farm League
Editor: Brian Alter, FreshCoat Studios
Audio Post: John Buroker, HEARby Sound
Agency: Copacino Fujikado
Role: Post Producer
For Transamerica’s brand relaunch, we focused on the combination of health + wealth to show how small changes can have a big impact. And in light of making dollars stretch, we also challenged ourselves to squeeze as much content possible out of our production budget. We cut the spot a few different ways to hit the viewers in the funny bone and again in the feels, expanding our audience and extending the life of the campaign.
Director: Kevin Foley, Tool of North America
Editor: Pete Koob, Cut + Run
Color: Matt Moran, Company3
Music Supervision: Songs for Film + TV
Audio: Joaby Deal, One Union
Agency: Heat
Role: Producer
In 2018, Wild Turkey’s father-son team of Master Distillers celebrated their combined 101st anniversary with the company. They’ve been making bourbon the same way since day one, no matter what their critics say. So how did we celebrate? By digging up negative reviews about their product, hiring a woodworker to carve it into barrels, and lighting that sh*t on fire.
Production + Post: Heat Refinery
Audio: One Union
Agency: Heat
Role: Producer
Seattle is a truly glorious place to experience the holidays. The magical decorations. The countless activities. Plus, one of the most talented theater scenes in the country to boot. So how do we show off all that Seattle has to offer for a modest budget? With a little holiday magic, of course.
Director: Fred Northup
Edit: Brian Alter, FreshCoat Studios
Original Music, Audio Post: Pico Sound
Color: Joel Voelker, Pretty Pictures
Agency: Copacino Fujikado
Role: Senior Producer
Everyone has a Covid production story. This is ours.
We were set to film two Olympics spots with Sue Bird and Megan Rapinoe back in March of 2020. But alas, the world turned sideways and plans changed. The creative team leaned into this strange new way of life and came up with a refreshing idea to film our superstar athlete power couple, stuck at home like the rest of us. We reached out to the agents to see if Sue and Megan were interested. The response was something along the lines of, “Yes, can we film on Thursday?” The rest was a blur.
Director: Jess Coulter, O. Positive
Editor: Ali Mao, Arcade
Color: Jaime O'Bradovich, Company3
Audio: John Buroker, HEARby Sound
Agency: Copacino Fujikado
Role: Senior Producer
This running series of cinemagraphs depicts individual tasting notes of various WT products, in the style of still life paintings. You know, minus the “still” part.
Production: Heat Refinery
Agency: Heat
Role: Producer
Shopping for travel deals can be stressful. Rates expire, rooms run out, and there’s always pressure to book now. But Hotwire always has great rates. So you can get a room now, later, or whenever. No pressure.
Design/Animation: Thomas Burden, We Are Grownup
Audio: One Union
Agency: Heat
Role: Producer
For WSECU’s new brand launch, we created a campaign highlighting several of their products through relatable moments, both beautiful and messy. Just like life.
Director: Tony Fulgham, All is Well
Editor: Valerie Needham, All is Well
Color: Joel Voelker, Pretty Pictures
Audio Post: Eric Johnson, Quiet Coyote
Agency: Hydrogen
Role: Senior Producer
Car dealers are notorious for spending a suspicious amount of time “running the numbers by the boss” in the back room. Turns out, they aren’t (always) stalling to make you sweat it out. Often, they are waiting for a fax – yes, a fax – from corporate with the deets on how low they can go. We helped bring the Toyota Financial Services team into the 21st century with cutting-edge technology to help expedite the process for the dealers.
VFX: SHED
Audio: Eleven Sound
Agency: Heat
Role: Producer
Key art for the release of Amazon Game Studios’ The Grand Tour Game
Designer: Adam Cook
Retouching: XYZ
Agency: Heat
Role: Producer