Facebook Gaming is for everyone - casual gamers, serious streamers, young, old and everything in between. So to launch this more-than-just-games platform, we combined live action and cel animation to create our very own World of Play.
And since this campaign ran all over the world, it needed to feel authentic to each market. Scenes were filmed multiple ways, swapping out OCPs, extras, props and wardrobe, and some scenes were shot specifically for individual markets. In the end, we had 22 OCPs, 40 extras, versioned the spot into several languages across 180 deliverables. Whew!
Directors: Will Johnson + Chriss Finn, Scholar
Editor: Jason Webb, Scholar
Design + Animation: Scholar
Agency: Heat
Role: Producer