If you’re anything like me, you consider spreadsheets a love language. And when working on a transcreation campaign with over 400 master spots across 10+ countries, there’s a lot of love to go around.
Along with two other producers fully dedicated to this project, we built out a small army of freelance motion designers and operated like a post production arm of the agency. With countless moving pieces and stakeholders around the world, we needed to be nimble, extremely organized and in lockstep. We delivered 5x :15s, 5x :20s and 6x :06s in multiple aspect ratios per market, totaling over 700 assets. After this project, I’m basically fluent in all languages. (Please don’t test me on that.)
Original US campaign production: Google Creative Lab
Transcreation -
Agency: VCCP
Translation: Tower28
VO Casting: Sound + Fury
Audio: Heard City
Role: Senior Producer