For Transamerica’s brand relaunch, we focused on the combination of health + wealth to show how small changes can have a big impact. And in light of making dollars stretch, we also challenged ourselves to squeeze as much content possible out of our production budget. We cut the spot a few different ways to hit the viewers in the funny bone and again in the feels, expanding our audience and extending the life of the campaign.
Director: Kevin Foley, Tool of North America
Editor: Pete Koob, Cut + Run
Color: Matt Moran, Company3
Music Supervision: Songs for Film + TV
Audio: Joaby Deal, One Union
Agency: Heat
Role: Producer