This brand campaign for Puget Sound Energy was a bit counterintuitive. Rather than putting the brand in the spotlight, we put it in the back seat. And instead, we put the spotlight on the people PSE serves, and the little everyday moments that keep us going. Because sometimes, the best way to be heard is by being quiet.
Director: Zia Mohajerjasbi, Fresh Face in Hell
Edit (:30 + :15s): Kelly Vander Linda
Edit (Social) + VFX: StraightFace Studios
Color: Cam McCutcheon
Audio Post: John Buroker, HEARby Sound
Agency: Hydrogen
Role: Senior Producer