“Existing footage” briefs don’t have to be scary. We were challenged with assembling a new spot, using footage that was filmed for a different campaign the previous year. How do we showcase the simple, joyful moments that an RV adventure can bring, while putting the brand at the forefront and working inside an existing sandbox? We got to work and came up with a plan, complete with the most adorable ten-year-old voiceover talent the world has ever heard.
Director: Janssen Powers, Farm League
Editor: Brian Alter, FreshCoat Studios
Audio Post: John Buroker, HEARby Sound
Agency: Copacino Fujikado
Role: Post Producer