Everyone has a Covid production story. This is ours.
We were set to film two Olympics spots with Sue Bird and Megan Rapinoe back in March of 2020. But alas, the world turned sideways and plans changed. The creative team leaned into this strange new way of life and came up with a refreshing idea to film our superstar athlete power couple, stuck at home like the rest of us. We reached out to the agents to see if Sue and Megan were interested. The response was something along the lines of, “Yes, can we film on Thursday?” The rest was a blur.
Director: Jess Coulter, O. Positive
Editor: Ali Mao, Arcade
Color: Jaime O'Bradovich, Company3
Audio: John Buroker, HEARby Sound
Agency: Copacino Fujikado
Role: Senior Producer